Before the pandemic, many young girls missed school during their periods due to the inability to afford sanitary napkins, an issue known as period poverty.  A recent study conducted by Always revealed that, since the COVID-19 pandemic, 1 out of 3 parents are worried about their ongoing ability to afford period products - an issue known as period poverty. 

 

When girls don’t have access to period products, not only do they feel physically unprotected and unhealthy, but it also puts their confidence, dignity, emotional/mental well-being and education at risk. They are less likely to be able to participate in their educational or other social activities and subsequently feel distracted, embarrassed and unable to focus on reaching their full potential.
 
Since 2019, KIND has been working with Proctor & Gamble/AMCO (both distribution partners) for their End Period Poverty campaign.  Through this campaign, KIND has distributed over 300,000 Always sanitary napkins and will continue this initiative in 2023.