On November 13th, World Kindness Day, KIND launched a new and exciting “nation
building initiative” called the ‘Acts of Random Kindness’ (ARK), whereby we are
to encouraging children, teenagers and young adults in particular, and all citizens in
general engage in Acts of Random Kindness to complete strangers and, to share these
experiences on Social Media via Facebook and Instagram using our #Acts of Random
The aim of the ARK is to firstly develop a widespread culture of sharing and giving,
and to change our national conversation in order to get young people to use social
media as an outlet for positive inspiration, rather than the many negatives that
pervade them presently.
We intend to keep the excitement going by recognizing the most thoughtful/original
posts on a regular basis which will culminate with the nomination of a Kindness
Ambassador who will then be publicly recognized at our upcoming Gala!